West Virginia is abundant in resources—and I’m not talking about coal, gas, and timber. Nestled in these misty mountains is a proud heritage of thriving on the rich soils, endless streams, and wild flora and fauna. And the most cherished resource of all remains the people who are self-imposed stewards of these lands; those who spend their days farming, growing, producing, and creating real food for all of us.
As the Mountain State, many of our family farms cling to rugged hillsides along winding back roads not taken without intention. Rural farmers markets toil to provide fresh, local food to their neighbors, but don’t have the time to develop a marketing campaign to get the word out. Ag-ventures have added variety to West Virginia’s menu of recreational opportunities, and local eateries continue to pop up, offering inspired takes on the culinary traditions of the mountaineer.
Building Awareness and Community
For over a decade, FarmFreshWV.com has been a community hub with one simple goal: to help West Virginians and visitors find and experience these resources.
The award-winning “Better Food” campaign was born of a collaboration between Verglas Media, the West Virginia Food and Farm Coalition, and the West Virginia Farmers Market Association, and initially funded by the USDA. When original grant funds closed, the WV Food and Farm Coalition continued to support and grow FarmFreshWV.com in partnership with Verglas Media.
A New Chapter
In 2026, FarmFreshWV enters a new chapter. As the funding landscape has shifted greatly, the West Virginia Food and Farm Coalition is no longer able to underwrite the site. Rather than letting the community of over 500 members dissolve, Verglas Media has taken ownership. We’re grateful for everything we built together, and we look forward to continuing to work with both the WVFFC and the WVFMA to promote this valuable resource. From the beginning, as we crafted the commercials for the initial campaign, this project has always been extremely personal. Family and food go hand in hand, and we are often quick to take both for granted.
So this 2026 season is all about accuracy and awareness! We need your help keeping the listings up to date, adding new resources, and sharing this site on your social media platforms.
Frequently Asked Questions
- Do I have to pay for my listing?
No! Listings on FarmFreshWV.com have always been and always will be free! We are committed to helping farmers, markets, and small food businesses be found without adding another fee to their operating costs.
- How do I know if I’m listed?
The best way is to visit the website! From the home page, select your category: WV Markets, WV Farms, WV Eateries, WV Ag-Ventures, or WV Drinkeries. Search for your organization’s name and see if you pop up!
- How do I create a new listing?
Glad you asked! Please visit Add New Listing – FarmFreshWV, select the category that best fits your organization, and complete the form. Once we review it, we’ll post it to the site.
- What if my organization has closed down?
First of all, we’re sorry to hear, and we hope you’re finding new ways to pursue your passion for fresh food! Please navigate to your listing (see #2), copy the link, and email it to support@farmfreshwv.com with a note that you’ve closed. We will remove your listing.
- How can I help get the word out?
For many small markets and farms, this listing, along with social media, may be your only web presence. We urge you to share the URL for your listing on social media and let others know about the resource. And if you’re connected to the tourism industry in the state, please share FarmFreshWV.com throughout your social media and outreach efforts.
- How can I help support FarmFreshWV?
We plan to develop a sponsorship program in the future. We are not a non-profit, nor do we have plans to become one. While becoming a sponsor may not have a tax benefit, it will have a real impact by connecting local, healthy food and its producers to the people who live and work in this state. Please email support@farmfreshwv.com with your interest in helping. We’d love to hear from you!
Next Steps
Spring has sprung, and market season is here! So be sure to share FarmFreshWV.com as your one-stop place to find the wild and wonderful food and agriculture businesses in West Virginia!
by Victoria Weeks
About the Author: Victoria Weeks is a web designer, filmmaker, and photographer based in Davis, WV. She is the founder of Verglas Media, LLC, and the steward of FarmFreshWV. Her favorite way to see West Virginia is on a bicycle, and she has strong opinions about what makes a good tomato sandwich.
